Specific Media Appoints Former P&G Global Marketing Executive to Lead CPG Category

Industry veteran to expand company's leadership in key vertical

IRVINE, Calif., May 18, 2011 – Specific Media, a next generation media platform company, today announced the appointment of Vic Catalfamo as global category lead, consumer packaged goods (CPG). Bringing more than 20 years of product and digital marketing experience in the CPG industry, Catalfamo will oversee Specific Media’s business development, marketing and sales strategy for the company’s CPG customers.

Specific Media has a longstanding history of providing innovative digital media solutions for brand advertisers across multiple verticals, and has recently expanded its offerings to include video and original programming. Catalfamo’s appointment will help to inform both strategy and product development to meet the evolving needs of Specific Media’s extensive CPG client base.

Prior to Specific Media, Catalfamo spent 24 years with Procter & Gamble (P&G) in global and regional digital marketing, R&D and engineering roles. Most recently, he led global and multi-brand marketing for P&G’s beauty and grooming business unit, overseeing e-commerce, online advertising, search, mobile and integrated digital campaigns. Prior to this role, he managed digital marketing for P&G’s North American hair care retail brands, and held key roles within the company’s consumer household products groups.

“As Specific Media continues to expand its product portfolio to include more awareness and brandbuilding solutions, we're adding expertise in the key verticals that stand to benefit most from these solutions,” said Specific Media’s Executive Vice President Jon Schulz, who leads the company’s global category development efforts. “Vic’s experience of more than two decades in consumer packaged goods is a tremendous asset for us – it enables us to leverage his wealth of expertise to further refine our robust product offerings to better align with CPG marketers’ needs.

About Specific Media

Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media’s suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media. Learn more at www.specificmedia.com.

Media Contact:
Meredith Obendorfer
Sparkpr for Specific Media
415.321.1882
meredith@sparkpr.com

Neda Azarfar
Specific Media
949.861.2045
nazarfar@specificmedia.com